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A decade of creating opportunities.

socialbee brings together refugees and migrants who want to build a career, companies looking for new talent, and the institutions and initiatives helping to make it happen.

As a Munich-based non-profit, every cent flows back into our mission: A world in which everyone can make it.

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Founded in
Munich 🛫

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People who found
work with us 🚀

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People learn with
our programs 🎯

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Stay long term
in their jobs 💛

Integration doesn’t happen on its own. We make it real.

Refugees and migrants bring qualifications and motivation. But without a network and access, doors stay closed.

Since 2016, we’ve been tearing down these barriers from within the system. Integration is not a one-way street. Real participation takes new structures, and bold companies willing to build them with us.

Impact on every level.

Every successful job placement changes a life. But we go further: we tackle barriers where they start, in the system itself. Integration is not a one-way street. Real participation takes structural change.

Individual

Stable work builds self-efficacy, dignity and a future, and breaks the cycle of poverty.

Economy

We strengthen social security systems, close skilled labor gaps and drive innovation through diversity.

Society

Successful integration is our strongest answer to division, to distrust in democracy and to demographic change.

Our values

What matters to us

We are AMBITIOUS

We are AMBITIOUS

We set high goals, and we mean it: system change, real participation, a labor market that values ability over origin. We work on it every day, improving our offering, our processes and ourselves. Past successes aren’t a place to rest. They’re the starting point for the next milestone. Our energy moves forward, never back.

We are driven by IMPACT

We are driven by IMPACT

Impact is non-negotiable. We measure ourselves by concrete outcomes, not activity, so we never start anything without a clear why. Our time, energy and money belong to our mission. Everything else distracts from what really counts.

We take BOLD decisions

We take BOLD decisions

High impact takes courage. The courage to say what others avoid. To leave paths that no longer work, no matter how much has gone into them. To try something new without a guarantee. If you see a problem, you solve it. Here, courage to change isn’t the exception, it’s the expectation.

We do it all with TRUST & LOVE

We do it all with TRUST & LOVE

We work in a culture where honesty is a form of respect. Without trust, there is no impact, so we invest in real relationships: within the team, with talents and with partners. We listen, keep our word and have each other’s backs. Feedback here is direct, and always given in the trust that it’s meant well. Psychological safety isn’t an HR buzzword for us. It’s what allows people to show what they can really do.

 

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2016
socialbee is founded

socialbee is founded

socialbee is founded in Munich as Germany’s first non-profit temp agency for refugees and migrants. Spoiler: we left temp work behind long ago! The first placements with companies such as ALDI, HTI Gienger and other employers follow in our very first year.

2017
1st place at the Ernst & Young (EY) Public Value Award

1st place at the Ernst & Young (EY) Public Value Award

EY is one of the “Big Four”. Winning first place in the start-up category there was a great success and an early sign of the quality we stand for.

2018

Nationwide awareness campaign “Soft skills can come the hard way”

Our first big campaign, “Soft skills can come the hard way”, draws nationwide attention and wins awards.

First 100 placements

We reach our first 100 job placements, move into a bigger office in Munich and open a second location in Stuttgart.

First 100 placements

Zarah pitches socialbee to Angela Merkel

At a dinner hosted by Susanne Porsche, Zarah tells Chancellor Angela Merkel about socialbee. It’s the first step toward political engagement.

Zarah pitches socialbee to Angela Merkel

Ashoka Fellowship

In recognition of her entrepreneurial commitment to social impact, Zarah becomes an Ashoka Fellow. With its innovative model as an intermediary employer, socialbee builds the crucial bridge between companies and refugees. This opens lasting access to the labor market and society, and strengthens integration and community.

Watch →
Ashoka Fellowship

German Sustainability Award

The award, presented in cooperation with the German federal government, honors outstanding sustainability achievements in business, municipalities and research. Alongside the honorary award for US actor Richard Gere, socialbee wins the Next Economy Award (the start-up prize of the German Sustainability Award) in the People category.

Read more →
German Sustainability Award
2019
“Spot the Refugee

“Spot the Refugee" Campaign

The awareness campaign “Spot the Refugee” is developed in August 2019 with the advertising agency Jung von Matt. Our goal: break down prejudice against refugees and get companies to consider hiring them.

Read more →

Zarah at Bits & Pretzels 2019

A spectacular start at Bits & Pretzels 2019: alongside Barack Obama as the main speaker, Zarah is one of three inspiring female founders on stage, delivering a keynote on real impact.

2020
Robert Kratzer becomes Co-CEO

Robert Kratzer becomes Co-CEO

Robert Kratzer has shaped socialbee from day one in a number of key roles. As Managing Director, he is now mainly responsible for team leadership, organizational development, operations, finance and legal. Zarah focuses on sales, marketing and product development, and remains the driving force in the market.

Launch of our large-scale qualification programs

The Covid-19 pandemic hit our placement business hard, with revenue dropping by as much as 40% at times. But we used the crisis as an opportunity and strategically shifted our focus to preparatory qualification programs in industries with a future. This is where two groundbreaking formats were born: the SAP program “Changemakers” and “Care Champions” for the care sector.

SAP Changemakers launches

500 placements

500 placements
2021
“Care Champions” launches

“Care Champions” launches

Our program “The Care Champions” combines successful labor market integration with the fight against the shortage of care workers in the Stuttgart area. We recruit 20 highly motivated refugees and prepare them for their roles in an intensive four-month training covering professional skills, language and personal development. Thanks to close collaboration with six exclusive partner companies, employment after the program is already secured. We’re especially proud that Cem Özdemir became the program’s official patron.

socialbee wins the Audi Generation Award

The Audi Generation Award, in its newly created Start-Up category, recognizes our commitment to bringing refugees and socially disadvantaged people into the labor market and society.

Read more →
socialbee wins the Audi Generation Award
2022
Winning the Google.org Impact Challenge kicks off our digitalization

Winning the Google.org Impact Challenge kicks off our digitalization

socialbee is one of 34 organizations worldwide, chosen from more than 8,000 applicants, to receive funding from the USD 25 million Google.org Impact Challenge for Women and Girls. It’s an important milestone for building our digital platform, which supports people with refugee and migration experience across Germany, with a special focus on female empowerment.

Our IKEA program “Strengthening Perspectives” launches

With “Strengthening Perspectives”, we kick off a long-term partnership with IKEA. The results of the runs so far across Germany show what working together can achieve: we’ve already opened new paths for many women. Most of them gained valuable internship experience at IKEA, and a good number have already made the leap into permanent employment!

Our IKEA program “Strengthening Perspectives” launches

Our founder Zarah goes into politics

In April 2022, Federal Minister of Education and Research Bettina Stark-Watzinger appoints Zarah as the new Commissioner for Social Innovation at the Federal Ministry of Education and Research (BMBF). She now has a dual role: in politics, she advocates for better conditions for the entire social entrepreneurship scene, and as a founder, she keeps driving impact at socialbee.

Read more →
Our founder Zarah goes into politics

1,000 placements

1,000 placements
2023
Berlin office opens

Berlin office opens

We’re growing our team and opening an office in the capital, Berlin.

Digitalizing our training content

Together with 360Learning, we digitalize all of our training content. With a completion rate of 93%, we now reach five times more participants than before.

Read more →
Digitalizing our training content
2024
Expanding our programs for women

Expanding our programs for women

Women with refugee and migration experience face very specific barriers in the labor market. Responsibilities such as childcare and a lack of flexible part-time options often make it harder to get started. That’s why we’re putting even more focus on female empowerment and targeted support. And it’s working: so far, we’ve delivered more than 20 tailor-made programs for women.

Learning from the best: our role models from politics and business

Our talents with refugee and migration backgrounds are regularly coached in online sessions by high-profile role models from politics, business and society, all on a volunteer basis. Our mentors include entrepreneur and TV host Judith Williams, Anahita Thoms (Country Managing Partner at Baker McKenzie Germany), Ali Mahlodji (founder of whatchado and EU Youth Ambassador) and Katrin Haberschaden (manager and former local politician).

1,500 placements

1,500 placements
2025
socialbee wins the eLearning AWARD 2025

socialbee wins the eLearning AWARD 2025

We received the coveted eLearning Award 2025 in the category “Learning Platform / Usability”. It reflects our digital transformation: by this point, we were reaching people in more than 20 cities across the DACH region, directly from their homes. Our digital learning platform has since fully replaced the in-person training we used to run in our own offices, giving people location-independent, barrier-free access to qualification programs.

Read more →

UNTAPPED 2025: Changing the narrative on migration in Germany

With our first HR and business summit, socialbee creates a unique platform that sees migration as an opportunity for business and society. On site, 500 HR professionals meet leading voices from politics and integration, along with more than 80 talents. The event is backed by strong partners including Handelsblatt, GermanDream and Deutschlandstiftung Integration.

1,800 placements

1,800 placements
2026
Digital talent platform with 6,500+ talents

Digital talent platform with 6,500+ talents

socialbee is digitalizing labor market integration. Through a nationwide talent pool with AI-based skills analysis, we match talents and companies smarter, faster and more precisely. To help talents deal with today’s tough job market, we’re also turning waiting time into development time: our own digital learning platform offers free courses in job readiness, language and hard skills to prepare talents for the future.

AI-powered job matching and skills analysis go live

AI-powered job matching and skills analysis go live

An ecosystem for integration

To build career paths into lasting employment that are even more holistic, socialbee is significantly expanding its network of strategic partners. By bringing education partners onto our platform, we’ll be able to refer talents to the right training programs based on their skills. At the same time, we’re working more closely with job centers, municipalities, volunteer groups and other NGOs. The goal of these partnerships is to noticeably increase our reach and connect more people with what we offer.

Become a partner →
An ecosystem for integration

Our management team grows

Jasmin Seipp becomes Co-Managing Director and Jasmin Music becomes authorized signatory (Prokuristin). Melike Bilbey also joins as CPO / Product & UX.

Our management team grows

socialbee wins the German Entrepreneur Award for Diversity

Companies get access to a talent pool of 7,000 talents

We’re opening our nationwide talent pool, giving companies direct access to more than 7,000 pre-qualified talents, whether for an urgent vacancy or strategic workforce planning. This is pool-based recruiting with a social twist: while traditional headhunters only celebrate the signature, we focus on long-term success. Our talent pool is strictly pre-qualified and prepared for your job profile. We don’t stop once the contract is signed, either: we support onboarding and retention along the way. The result for companies? Productivity from day one, noticeably lower turnover and social impact.

More info →
Companies get access to a talent pool of 7,000 talents

Our success stories

Explore the impact with our shared success stories with talent and partner companies. More stories→

 

When code meets courage at DOUGLAS Group

When code meets courage at DOUGLAS Group

DOUGLAS fast-tracked Aiseosa from newcomer to integral team member through an inclusive-hiring partnership.

Why IKEA partners with socialbee to shape the future of retail

Why IKEA partners with socialbee to shape the future of retail

For 4+ years, IKEA has built innovative, practical solutions for a more inclusive labor market with socialbee by their side.

Refugee talent fuels B4B Solutions' (All for One Group) success

Refugee talent fuels B4B Solutions' (All for One Group) success

See how Carina Rauscher, Head of HR at B4B Solutions, turn refugees into certified SAP consultants, strengthening teams and careers.

How Uniper redefined recruitment with heart

How Uniper redefined recruitment with heart

Uniper swapped conventional hiring for a human-centred approach that turned Priscilla and Neda into certified Scrum Masters.

Discover how Juan turned determination into opportunity at cbs

Discover how Juan turned determination into opportunity at cbs

After a three-month upskilling sprint, Juan became a certified SAP consultant, proving that targeted training unlocks refugee talent.

Empowering new beginnings together with BAUDER

Empowering new beginnings together with BAUDER

Through tailored training programs and successful certifications, BAUDER offers refugees a lifeline into the logistics job market.

Our impact in the press

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30 people. Many languages. One direction.

The socialbee team comes from different countries, industries and backgrounds. Many of us know from personal experience what a fresh start means. That makes us not only more credible, it makes us better. Our company language is English, and we welcome international colleagues. We don’t talk about our target group. We work with them, sometimes as them.

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Get to know socialbee

Want to find out whether we have the right talents for your team? Or whether a partnership makes sense? Get to know us.